Cruz Primero

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Designer: Diego Ballester
Project Type: Produced, Commercial Work
Location: Argentina

Simple, modern and minimalist but without losing the elegance, sophistication, design hierarchy and tradition. It is a contrast of generations and styles.

It is the story of our family passion for wine that has been passed from generation to generation, starting with his great-grandfather Don Nicola Catena in 1898 who left Italy to come to Argentina, then his grandfather Don Alfredo Catena and later his father Cesar Catena . Today Nicolas Catena gives rise to the fifth generation with this wine tribute to their first son named Cruz Nicolas Catena male.