Agency: Alexey Malina Studio
Project Type: Produced, Commercial Work
Packaging Content: Rum
Location: Moscow, Russia
RM is a unique author’s rum created by Roman Milostivy. RM is a blend of several rums of the Caribbean which undergoes it’s final aging in the North of Italy in three different casks: acacia, Swiss oak, and, finally, cherry. The unusual cask strength of 56,8% is achieved by presence of an over-proof rum. The rum has a long pleasant aftertaste and its aromas are revealed gradually due to the use of multiple casks and high strength.
In the packaging design we tried to reflect the author’s approach and unusual strength of rum. For this purpose we used a symbol of a bomb in the title which also helped us to reflect the name of the drink, and placed a dictionary article with author’s definition of rum. Each bottle is limited edition and signed by the author.