Windrun Pinot Noir



Agency: Mark Oliver, Inc.
Illustration: Tom Hennessey
Printing: Landmark Labels
Project Type: Produced, Commercial Work
Client: Windrun Wine
Location: Solvang, CA USA
Packaging Contents: Wine
Packaging Materials: Glass, Label-White Gloss 60# Litho with Permanent S-100R adhesive on a 1.2 PET liner. Lamination: Clear Gloss Polyproplene with Permanent Adhesive

A label as rare as the wine itself.

Pinot Noir produced in the Santa Rita Hills of Santa Barbara County is some of the finest produced anywhere in the world. Uniquely their own style, the wines are rich, with hints of minerals, tobacco leaf, pepper, red cherry, and strawberry fruit.

Windrun produced a limited production of 2013 SRH Pinot Noir to burnish the winery’s already good reputation with wine writers and knowledgeable consumers. They asked the group at MOI to come up with a label as classic as the wine itself.

What’s Unique?
It is rare to see a wine label that is nearly all black. Using beautifully fluid letterforms, a vine drawn by renowned illustrator Tom Hennessey, and simple typography and color, we created a label of simple bespoke elegance. The most recent label printing technologies produced a mirror-like finish. Gold foil stamping, and rich, warm, colors help to give the label a stunning presence.

The new design ties to the brand’s primary labels by sharing elements, but treats them in a new fashion, creating a minimal, elegant, and distinguished label, worthy of the wine within.