Bluebeard Coffee Roasters



Agency: Partly Sunny (Seattle, WA)
Creative Director & Designer: Pat Snavely
Product Photography: David Clugston (Seattle, WA)
Project Type: Produced, Commercial Work
Client: Bluebeard Coffee Roasters
Location: Tacoma, Washington, USA
Packaging Contents: Coffee
Packaging Materials: Foil Bag, Hand-Applied Labels

Seattle-based brand firm, Partly Sunny, developed a bold visual identity and retail packaging system for Bluebeard Coffee Roasters, to launch the brand in a region that is famously over-caffeinated. Style and simplicity helped Bluebeard cut through the coffee clutter. And the Tacoma, WA company has quickly become one of the most beloved brands in the Pacific Northwest.

What’s Unique?
As a specialty roaster, Bluebeard needed a lot of flexibility in their packaging system, to accommodate a rotating assortment of coffees. Our solution was to develop a hand-applied label system that is color-coded by country of origin. This not only helps differentiate various products, but gives the brand a bold and colorful shelf presence. The bag itself features a flood of dark blue, with the graphics knocking out to let the foil substrate show through (instead of using silver ink). And the crowning detail is a matte varnish that covers the bag, leaving only select areas of glossy finish.