Agency: Señor. Communication and Branding Agency
Creative Director: Vanja Blumenšajn
Designer: Imelda Ramović
Account: Iva Kaligarić
Project Type: Produced, Commercial Work
Client: Restaurant “Pod zidom”
Location: Zagreb, Croatia
Packaging Contents: Wine
Restaurant “Pod zidom” (Croatian for “Behind the wall”) launched a new selection of house wines – red and white cuvée that will be sold exclusively in the restaurant.
Color coded folding front labels symbolically hide their content behind the label (“Behind the wall”). We managed to cover both criteria: wines are easy to distinct one from another and from other fine labels the restaurant offers (waiters already have enough work to do) + simplicity (this criterion is always important to us).