Shadow Beer (Student Project)

Designer: Zoey Chung
Project Type: Student Project
School: Academy of Art University
Course: Packaging design 03
Tutor: Christine George
Location: San Francisco
Packaging Contents: Beer
Packaging Materials: Paper on the bottle

Shadow is inspired by “black magic”, which symbolizes the supernatural powers that cannot be seen with naked eyes. The eye logo is the portal to that spiritual essence. In the six pack of Shadow, each bottle has a different taste indicating a “different personality”, and they are represented on the labels as witches hands, scale, sword, moon, sun and fire. The overall style is dark and mysterious.

What’s Unique?
Gold foil rub down on the matt paper makes the label come alive.