The «5 principles» is a series of candy jars with a twist. Each one is dedicated to different personality and character type (thinker, lover, lazy, muscle or just a cat person). Every pack design includes a simple character, people can relate to, and a series of short inspirational or funny quotes about him. Many quotes also have some pop-cultural references in them
This design provides more targeted experience for the customer. Everyone can find something they can relate to, which makes it a good simple present too. It’s simple in production and easy to expand as a series.