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2008 · Packaging of the World launches
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Poème Frey

Agency: Studio Schoch
Creative Director: Dominik Schoch
Design: Vera Loher
Consultant: Tina Fuchs
Location: Zurich, Switzerland
Project Type: Produced, Commercial Work
Client: Chocolat Frey AG
Packaging contents: Milk Chocolates
Packaging Materials: Belt sleeve

The Zurich-city based brand agency Studio Schoch creates the new brand Poème Frey in cooperation with Chocolat Frey, which is exclusively available in the visitor-centre of Chocolat Frey. In Buchs visitors can watch robot Röbi in packing Poème Frey. Poème Frey expands the already existing poem-concept the visitor centre. At the same time Poème Frey converts into a unique gift. The mini chocolate bars with seductive nut flavour are graced with 44 different pieces of wisdom, which can be individually packed in two gift boxes.

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