Pretty Fit (Concept)

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Designer: Rebeca Gliosci
Project Type: Concept
Location: Brazil
Packaging Contents: Makeup
Packaging Materials: Aluminium, Plastic

Makeup + sweat are not exactly friends. But browsing through beauty blogs and channels, I noticed that many women prefer to apply some basic makeup essentials before going to the gym. A little bit of concealer to cover blemishes and dark circles; a skin-evening product with added SPF if they’re exercising outdoors; eyeshadow or pencil to correct sparse eyebrows; mascara to open up the eyes; balm to keep the lips hydrated. Pretty Fit is for them: active women, athletes, sports and fitness enthusiasts. Or anyone who just likes to wear simple, light weight, long lasting makeup on their daily errands.