Label for honey produced in Austria for local (regional) market. Beelocal , name of organization, is the main Austrian organic beekeeper.
The goal was to create high end quality, organic, regionally produced honey.
Milos Jovic wanted to create label that can capture full understanding of bees and the way they make such incredible product such as honey by their owners. Milos Jovic wanted to bring up with old picture of bee from old biological posters and books and put text underneath to convey that organic feel , and put some gold foil on bee to make that high end feel pop up.