Agency: ERTL Design
Director: Philipp Ertl
Retoucher: Christopher Dale
Project Type: Produced, Commercial Work
Client: Costanza Foods
Location: London, UK
Packaging Contents: Olive oil, Sunflower oil
Packaging Materials: Glass, tin
Costanza are a rapidly growing Italian food company and they are very passionate about all things food and Italian.
They approached ERTL Design to completely redesign their branding and packaging. It was important to capture both their Italian elegance, demand for quality while positioning the them as a modern 21st century company. We chose lively colours reflecting the vibrancy of fresh Italian produce and strong typography. By completely redesigning their branding and packaging we helped increase sales 6-fold since we started working with them last year.
We reinterpreted their Italian heritage by not producing something that looks old-fashioned and traditional but fresh and modern while still having a distinct Italian feel.