Lui&Lei Wine Bottle

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Derrick Lin


Design Agency: Idem Design
Project Type: Produced, Commercial Work
Client: Schola Sarmenti
Location: Conversano, Italy
Packaging Contents: Wine
Packaging Materials: Glass and paper

As a creative agency, we were called to name and design the label of a “couple” of wines: a White and a Rosé. As a couple, we thought Lui (Him) and Lei (Her) would be perfect names for the two: Lui for the White wine and Lei for the Rosé one.

For the graphic part we opened our mind to creativity and thought about the bottles like they were two real persons in flesh and bones. From these considerations the idea for the label born: two people, a boy and a girl, seeking for each other in every swing of the seesaw.

The result is an eye-catching design.