Sweet corn is a product meant for children as a snack. The packaging design is meant to be appealing for kids and also their parents who buy it.
So we introduced 3 new characters for every different taste of sweet corn – a bear, a flamingo and an owl. They all can be cut out and played with. Furthermore, they all have extra accessories on the packaging to cut out and play with. You can make stories, dress them differently or have other adventures when enjoying sweet corn now.
We thought about those kids of generation Z. They want fun, they want interaction, they want novelty. So we decided to give them not only a snack to enjoy but also a possibility to have fun. They can crop out bits and pieces of the packaging and play games with them. Every packaging has a legend of the character and an invitation to create what happens to it next.