Designer: Ekaterina Nosova
Project Type: Student Project
School: Stroganov Moscow State University of Arts and Industry
Tutor: I. Trofimov, K. Sivers
Location: Moscow, Russia
Packaging Contents: Nylon tights and socks
Packaging Materials: Polyethylene
This line is designed for young modern women who like all the non-standard and new. It consists of different pieces of packagings for tights and socks: a set of 4 pairs of tights and sets of 2, 4, and 8-6 pairs of socks. The concept is to make tights look like the little monsters giving them eyes and mouths and funny names that could create user-friendly design. The name of each product is meaningful they are not just tights and socks now they are living beings: 1 pair of socks is called – Zya, 1 pack of tights – Zyam, 4 pairs of tights in one pack – Zyams, 2 pairs of socks – Zyab, 4 pairs of socks – Zumba, 6 pairs of socks – Zyangaba, 6 pairs of socks – Zyabugula. Each syllable in the name of the socks packaging is responsible for 2 pairs of socks.
Tights are rolled into a roll that allows you to instantly deploy them and makes it comfortable to keep in the women’s handbag.
Each number is responsible for size of tights and socks and displayed on the eye of the monster packaging for quick reading of information .
More details can be found on the reverse side.
Developing the concept I have set the task to pack tights outside the box to make it comfortable for using, to find a different form of packaging because the usual envelope packagings occupy much space in the women’s bag. Moreover the packaging is made of polyethylene which allows you to break it instantly and save your time.
This project is inspired by Takashi Murakami’s art works and it brought a lot of crazy things in my work process and I kept on developing them.