Kalifyton

Design Agency: noon design+branding
Creative Director: Stelios Pseftogas
Photographer: Thanos Kartsoglou
Project Type: Produced, Commercial Work
Client: Kalifyton
Location: Thessaloniki, Greece
Packaging Contents: Food, Spreads, Jams, Dried fruits & Leaves
Packaging Materials: Glass, paper

Kalifyton is a Greek company that produces jams and spreads from carefully picked fruits, growing at the farms of Drama’s mountains. Their products contain blackberry, silverberry and sea buckthorn (Hippophaes), a plant known for its healing properties by the ancient references of Theophrastus, a student of Aristotle and also of Dioscorides, the father of pharmacy. The fruits are also packed in their dried form so they can be consumed as add-ins to yogurt and milk. The sea buckthorn leaves and fruits especially can be served as a herbal infusion tea.

The name Hippophaes comes from the Greek words hippos & phaos (horse & shining). During the military campaigns of Alexander the Great, the wounded horses recovered in a shorter time, and acquired more power and a shiny mane, when fed with the leaves and fruits of the sea buckthorn plant.

The decorative style and colors of ancient Greek pottery were the main influence of the illustration of the horses for the buckthorn products, and the birds for the rest of the fruits. This pictorial narration stimulates the feeling of a lifestyle close to nature that benefits from this balanced physical and mental relationship with the environment.

We aimed to create a unique identity for the Kalifyton products. Clear, distinct and attractive, while using innovative printing techniques for the jars. First, the colors and the metallic gold have been screen printed directly onto the glass surface and the cap, and then the jars were baked in an oven at the temperature of 300 °C.

The color palette of the packaging is minimal: white, black and metallic gold on the glass surface. Black, orange, gold or copper, on the white paper boxes with the special texture. The illustrations, the color palette and the overall elegant image of the products, indicates that the content of the packaging will bring a unique taste experience on the dinning table too.