Creative Agency: P. S. Art Design Studio
Creative Director, Illustrator Victoria Plotnikova
Designer, Photographer Alexander Stepanets
Project Type: Produced, Commercial Work
Location: Kharkiv, Ukraine
Packaging Contents: Matcha (finely ground powder of specially grown and processed green tea)
Packaging Materials: Carton
In packaging design for Matcha set (finely ground powder of specially grown and processed green tea, which used in Japanese tea ceremony) was tasked with:
emphasizing the authenticity of the product, creating imaginative perception and associativity of illustrations and design in general.
On the Ukrainian market consumers do not perceive “value” of Matcha elite varieties and therefore were created a cultural aesthetic images that are perceived as unique and universal values-symbols of the Land of the Rising Sun.
To achieve cleanliness of perception thematic watercolor illustrations in the style of Japanese traditional art, we used a simple design with a white background and a harmonious selection of fonts and colors. To maintain the unity of the perception of images and inscriptions name of a product is hand drawn watercolor too.
Using fine art illustration as the basis to highlight the uniqueness and value of the product.