Pedrito Coco Redesign (Concept)

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Derrick Lin


Creative Agency: Pulsum Brands
Project Type: Concept
Location: Guayaquil, Ecuador
Packaging Contents: Liquor, Coconut, Orange, Lemon

Pedrito Coco is a coconut-flavored liquor from Ecuador. Pedrito is known for its cheap and bad quality products, but this liquor make its path into every party; people drink it just for fun. We want to redesign it as a premium product with a higher quality for export.

We use as inspiration the iconic shirt from the character of Pedrito in the label, and use it as a pattern for each bottle. Also the upper labels are texturized as elements of nature to give the idea of “open nature and drink nature”.