Rioja Viñas Altas

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Creative Director: Paco Adín
Project Type: Produced, Commercial Work
Client: El Corte Inglés
Location: Madrid, Spain
Packaging Contents: Wine
Packaging Materials: Adhesive label, Paper

A singular design for unique people. That’s the new packaging for Rioja Viñas Altas, El Corte Inglés’ own brand. Wine labels with personality. From the youngest and hipster to the exclusive and gentleman reserve.

This range is formed by five references that launch the new Viñas Altas identity. Around a vine shoot we have developed a creative proposal: whoever you are there is a good reason to enjoy a cup of Viñas Altas Rioja wine.

This is a design with a big challenge: to change the actual brand image and make a new one close to a innovative, modern and contemporary consumer. The material selected and the finishing techniques reinforce the product attributes and built a more premium brand perception.