Creative Agency: Coba&associates
Illustration: Milos Bogdanovic
Photographer: Ana Kostic
Project Type: Produced, Commercial Work
Client: Forest Food
Location: Belgrade, Serbia
Packaging Contents: Jam
Packaging Materials: Glass jar

La Promessa jams are products of superior quality, which proudly use the best varieties of fruit, do not agree to added preservatives and additives and are designed with identically dedicated approach.

The Prince and the Princess are the main personalities of the La Promessa jams. The Prince seduces the Princess by giving her different promises: ‘For thee I save all my life’s strength’ as he lifts the weight made of plums, or ‘To thee alone my heart I offer’ as he hands her a juicy strawberry.