Kennedy & Co. (Student Project)



Creative Agency: Ava Welling
Project Type: Student Project
School: Pratt Institute
Course: Graphic Design
Tutor: Michael Gerbino
Location: Brooklyn, New York
Packaging Contents: Stationary and Floral Arrangements
Packaging Materials: Paper

The Kennedys. One of the most prominent, influential, and well loved families in American history. Asked to base a brand off of one family member, Kennedy & Co. pays hommage to Jacqueline Kennedy Bouvier. Drawing influence from Jackie’s class and grace, this brand also pulls inspiration from the family’s compound in Hyannis Port, Massachusettes. With its New England charm and notes of French opulence, Kennedy & Co. brings together a brand that focuses on fresh floral arrangements and stationary and provides its clients with professional, sophisticated products.