Creative Agency: WowMe! Design
Creative Director Andy White
Project Type: Produced, Commercial Work
Client: Wilko
Location: UK

Wilko, the UK’s popular homewares and household high street retailer, asked branding and packaging specialist Wowme! to put the shivers into their Halloween product range, resulting in a great new look for this year’s spookiest occasion.

Introducing a family of illustrated spooky characters including Betty Mcflap the bat, Bubble the witch’s cauldron and Ludwig Van Pumpkin the new designs are a complete re-think on what Wilko have done before.

Following several months of crafting the re-design and tone-of-voice the new line of over 300 own brand products and stunning point-of-sale appeals to both children and those grown up children who wish to join in with the fun!

Halloween is now the second largest shopping occasion in the UK, ahead of Easter. Year-on-year reports show that sales are increasing and the appeal of Halloween is widening beyond traditional children’s Trick or Treating, with adult dress-up, house decoration and themed dinner parties become increasingly more popular.

Phil Huggett, Head of packaging for Wilko said: “Halloween is an important period for us – it provides an early indication of likely sales in the build up to Christmas. We wanted a new look for this year’s Halloween range that would support our own brand strategy whilst underpinning our excellent product quality & value. Yet again, WowMe! have done a fantastic job”.

Phil continued “We are extremely pleased with the designs that WowMe! have created for us, we are receiving great feedback from colleagues & customers who’ve either been part of the process or seen it in store. There’s a real buzz about it!”

The new Halloween range is available in Wilko stores nationwide and online now.