A for Avocado is a new natural cosmetics brand, made in Bulgaria with high quality avocado oil, imported from California.
The brief of the project was simple – to develop brand identity and packaging.
The first four products of the brand (day cream, night cream, power serum and pure avocado oil) come in a face-care series that inspired my design approach. The background of the paper boxes is an avocado vector pattern that seamlessly transitions from one product to the next, thus creating a design unity and integration. Furthermore, the seamless pattern helps make the boxes more noticeable when put one next to another on the shelf.
In addition, I inverted the colours of the night cream as the simples and most logical way to colour code its usage.
A pattern that seamlessly transitions from one product to the next, thus creating a design unity and integration.