Là Loosh (Student Project)

Derrick Lin


Designer: Shlomi Nahshon
Project Type: Student Project
School: HIT – Holon Institute of Technology
Course: Branding
Tutor: Peddy Mergui
Location: Israel, Tel – Aviv
Packaging Contents: Dog Food
Packaging Materials: Paper

Rebranding an existing business in the city for a new target audience, a small bakery from the neighborhood, repurposing it as a dog bakery targeting dog lovers, and puppies of course.

What’s Unique?
The concept of a bakery for dogs doesn’t exist in Israel so the branding had to be unique starting from the logo and targeting the right audience for the visual language.