TOUCHING／觸動

Creative Agency: ANGLE visual integration
Project Type: Produced, Commercial Work
Client: Baroque Camerata
Location: Taiwan
Packaging Contents: CD
Packaging Substrate / Materials:

When Teresa Teng’s Oriental style old songs “encounter” Western classical music, the original meaning of the lyrics are infused into the melody of the song, while also retaining the essence of the melody. Art resulting from such an interweaving of the classical and the modern reintroduces Teresa Teng’s music in all its elegance!

The oil painting of the album cover design uses multiple layers of color stacked upon each other to create a rich unique characteristic, and serves as a metaphor of new and old genres of music and philosophies overlapping each other. In addition, the unique nature of a painting corresponds with the timelessness of Teresa’s music. To correspond with the name of the album, “Contact”, a texture and sense of touch was added, allowing the music to not only be heard but also felt. Therefore, the notes of the music sheet printed on the clear casing have a degree of thickness, that can be felt to feel the temperature of the music. The same concept also extends to the random arrangement of transparent lamination in the lyrics book.