Creative Agency: Studio Grau
Project Type: Produced, Commercial Work
Client: Spreewood Distillers
Location: Berlin, Germany
Packaging Contents: Drink, Liquor, Cocktail
Packaging Substrate / Materials: Glass, paper, cardboard
Printing Process: Offset, spot coating
Once served on Lufthansa flights in the 1950s and 1960s, now served with new content and a lot of new Zeitgeist. A range of six bottle-aged cocktails, prepared with high-quality premium spirits and according to recipes from the world’s best bars. The range consists of 6 different Cocktails (Classic, Pear Gimlet, Negroni, Old Fashioned, White Manhatten, Dry Martini). In 2015, the former bartenders Steffen Lohr and Bastian Heuser took over the Lufthansa Cocktail trademark. Inspired by their motto “wherever you are, your favourite cocktail is here”.
Studio Grau wanted to unite a bit of the old flair with a modern design approach. The label refers to an airplain ticket and unites classic Lufthansa elements with new typographie, to create a distinguished style. The aim was a clean cosmopolitan look without frilles, but a lot of class.