Cacau Serra Chocolate Bars



Creative Agency: HeadMade Design & Co.
Project Type: Produced, Commercial Work
Client: Cacau Serra
Location: Joinville / Brazil
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Offset, foil stamping

Located in Urubici / SC, the company Cacau Serra needed new packaging to accommodate its small handmade chocolate bars.

Through a visual that combines the modern with the rustic, the family of packaging for the various chocolate options was developed.

A diagonal cut highlights the product, with an image illustrative of the flavor and filling. Color tones were used to group the products by concentration of cocoa from dark until white, facilitating their recognition and identification.

To convey the nobility of the product, special finishes were used such as golden metal foil and a lamination with velvety touch.