Design: HeadMade Design & Co.
Project Type: Produced
Client: T-Rex Distillery
Product Launch Location: Americas
Packaging Contents: Rye
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping
Sabertooth Rye is a handmade product manufactured in Alberta, Canada. Similar to a whiskey, the drink uses new sustainable production methods.
For this product, the saber tooth tiger inspired the concept of its packaging. The distillery works the look of its drinks based on the universe of dinosaurs and prehistoric creatures. The label has its layout based on the dental arcade of the tiger – represented in a minimalist way – with emphasis on the large canines that appear in golden hotstamping and contrast with the black background, bringing refinement and premium positioning to the product.
The lettering was developed from geometric lines and with finishes that refer to the sensation of sharp teeth, which adds to the fierce look of the label. Finally, for the bottle neck sticker, the initial S of the signature was used, which works as a reduced version of the lettering.
With these characteristics combined, the look of the packaging contributes to the perception of the intensity of the drink, as well as its added value in its market niche.