Design: HeadMade Design & Co.
Project Type: Concept
Location: Joinville, Brazil
Packaging Contents: Cannabis Tea
Packaging Substrate / Materials: Cardboard box, Plastic Stand up Pouch, paper bag, sachet
Printing Process: Flexography, Offset, Foil stamping
Boreal is a company located in Alberta – Canada, where the use of recreational marijuana is legalized. It is a company responsible for the micro-cultivation and processing of handmade cannabis.
The symbol developed for the logo refers to a fractal – a drawing in the snowflakes – making a direct connection with the northern (cold) region where the company is located. In addition, the elements that make up the symbol, when viewed together, form the silhouette of Cannabis.
In this way, a clean symbol is presented, modern and easy to assimilate, but it is full of meaning.
The lettering, on the other hand, has simple and geometric traits, with details that bring personality and allow to apply only the typography when necessary.
For the packaging concept, we adopted Cannabis tea as a product suggestion, and developed a clean language with the botanical illustration of marijuana leaves.
The use of white and the green tone of identity, coupled with the logo in metallic gold finish, position the product for a value-added market. The presentation of the product in two configurations – sachet and stand up pouch, make the marketing of the product versatile and offer variety to the final consumer.