Derrick Lin


Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Babushkina Krynka OAO
Location: Minsk, Belarus
Packaging Contents: natural Greek yogurt
Packaging Substrate / Materials: Plastic

Fabula Branding Agency has completed a branding work, which included naming, logo, packaging design, for natural Greek yogurt made by Babushkina Krynka OAO. Name EcoGreco is not only rhythmic, that makes it more memorable, and it also embodies two main characteristics of the product – it’s organic nature and Greek origin. The design dominance is displayed via massive logo with deep blue color as the background. The logo is written in the Greek style font. Another style forming element is a company’s blue pattern shaped as a mosaic, a characteristic element of Greek culture.