Spice Craft

Posted on

Derrick Lin


Creative Agency: Jam&Co Design Pty Ltd
Project Type: Produced, Commercial Work
Client: Spice Craft
Location: Australia
Packaging Contents: Food
Packaging Substrate / Materials: Paper

Spice Craft approached Jam&Co to design both the pack form and packaging design for two Butter Chicken kits. Spice Craft is a unique brand that allows you to cook authentic, restaurant quality Indian food at home. The kits come with everything you need to deliver a feast from the recipe, a shopping list of fresh ingredients and some of the highest quality Indian spices, all packaged up in a digestible and fun format.

The Spice Craft experience is unique & sings the joy of cooking as a shared experience with friends and family. When designing the branding and packaging this was a key theme that had to ring true. We needed people to look at the brand and feel drawn to it, inspired & empowered to create a delicious meal for their family & friends.

The final artwork was inspired by Indian Mandala designs & wood print blocks. The logo is crafted typography housed in a box shape representing the delivery gift box that is guaranteed to give you a smile. The fabric print is taken from real sari-bands and creates a level of authenticity in addition to acting as a subtle colour coding for the different product offerings.

Our designers selected pack forms that looked premium, but were also user friendly. Also included within the pack is a recipe book specifically designed for Spice Craft.

The initial brand launch was solely online so a key element of the outer box development was to ensure it fitted within standard sized postage bags, but still contain all necessary ingredients in a user friendly & premium looking format.