AHA Dear Series

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Derrick Lin


Creative Agency: mousegraphics
Project Type: Produced, Commercial Work
Client: Uni-president Enterprises
Location: China
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic

The briefing: “We need a logo and packaging for our cold coffee drink”

The target consumer: Consumers of working routines and busy schedules

The design: The chinese name of the product translates phonetically as ‘AHA’. We decided to turn this fact into an aesthetic argument and used it to create a logo with anthropomorphic references. The specific coffee containers are defined by the use of this logo and, in the case where mousegraphics also designed a cup-like container, the logo became a decisive structural element. In this way the product logo animates the packaging with a friendly, memorable face.