Creative Agency: Prompt Partners
Executive Creative Director: Nonpakorn Thiapairat
Project Type: Produced, Commercial Work
Location: Bangkok, Thailand
Packaging Contents: Snack
Packaging Substrate / Materials: Foil
Pansib is an traditional Thai snack and seemly old fashion for teenage. However it’s a heritage of Thainess and the taste really makes everybody can’t stop eating.
Our mission is revamp it and is suitable for the modern age.
Then Now Next is our unique design strategy; Then is bringing a heritage of Thai to Now and carry on this Thai snack to the Next generation.
The bold and simple hand illustration on the colourful background that mix between the heritage with modernity to become an icon of the brand.