Svenska Gårdar

Derrick Lin


Creative Agency: M.Hummel-Gradén
Project Type: Produced, Commercial Work
Client: Svenska Gårdar
Location: Sweden
Packaging Contents: Sausage
Packaging Substrate / Materials: Paper
Printing Process: Screen printing

Svenska Gårdar has been providing quality meat since 1947. In 2017 we gave them a facelift with a brand new identity and packaging line to communicate their high quality straight across their brand platform.

What’s Unique?
The packaging design is inspired by old ”torp” or farm houses on the countryside. With patterns and a color palette inspired by old kitchen cloths and accessories. The packaging is an homage to their heritage from 1947.