Designer: Alexsey Butakov
Project Type: Concept
Location: St Petersburg, Russia
Packaging Contents: Vodka
Packaging Substrate / Materials: Bottle
Printing Process: Digital printing, Foil stamping
The concept of Russian vodka brand based on target audience’s insight: “vodka must be light and clean”. Image and naming of swallow bird unites these concepts.
Lettering and naming of brand is unique in alcohol brands category.