Creative Agency: Openmint
Visualization: Yegor Kumachov
Project Type: Produced, Commercial Work
Client: Tattoo Mall
Location: Moscow, Russia
Packaging Contents: Tattoo equipment
Packaging Substrate / Materials: Carton
Printing Process: Digital printing is one of the biggest online tattoo equipment’s seller in Russia. This is the guide into the world of tatooing for everybody — from beginners to professionals.

Our task was to lift the brand in the competitive environment and to invite the beginners who would like to try their hand in tattooing.

We show that the tattoo is not a closed subculture, but rather an open space for anyone who wants to try. We created images showing how the tattoing naturally becomes part of life of many different people.The images are fun and ironic. We believe that this visual language would not scare a beginner with excessive severity, and would make a professional smile.