The Damn 7-Pack

Derrick Lin


Agency: Husbandmen
Designer: James Louis Walker
Label printing: Austin Label
Packaging printing: Englander
Client: Thirsty Planet Brewing Co.
Country: USA

Behold! The Damn 7-Pack. Seven delicious IPA’s in an ice-ready bucket that, once emptied, fits nicely upon your head transforming you into a Buckethead. A cold one for each year they’ve been open, this limited-run packaging celebrates the launch of their potent (8.9% ABV) Buckethead IPA in bottles.

It’s beer you can feel.

Thirsty Planet is an Austin-based brewery celebrating their 7th year of operation with more packaged beer and a new facility on Austin’s famed South Congress.