Creative Agency: Brandholic
Designer/Creative Director: Thiago Ranielli Esteves
Creative Director: Alexandre Leal
Project Type: Produced, Commercial Work
Client: Director Craft Beer
Location: Balneário Camboriu / Brazil
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Metallic Bopp
Printing Process: Flexography
Director Beer is a brand developed for a brewery from Itapema, Santa Catarina State. The concept of the brand is the universe of cinema, its cliches and references. We understand that the cinema is a reference almost universal, after all who does not like a good movie. So the scope could be quite comprehensive. The labels works with classic cinematic styles, from which are easily identified great classics of the 7th art. Beginning with space fiction and adventure genre, the two initial labels are illustrated, it has the aesthetic of a movie poster, with title, marquee and credits. In the verse of label some “easter eggs” like soundtrack to appreciate the beer and synopsis of the fictional film that is the label.
For each label was created a story that turns a great movie title into a brewing story and you can read the synopsis of this fictional story on the back of the label. Other details enrich the experience as the front panel mounted as a movie poster. On the label there is still a suggested soundtrack to enjoy the beer as if it were to enjoy a good movie.