Viupax Innovative Shoe Box (Concept)

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Derrick Lin


Creative Agency: Matadog Design
Designer: Andreas Kioroglou
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Footwear, athletics, sports, shoes
Packaging Substrate / Materials: Paper
Printing Process: Offset

After two years of designing, researching and testing, Andreas Kioroglou, founder of the award winning design studio MATADOG DESIGN has developed the ultimate sustainability shoe packaging solution, as it incorporates a number of innovative features.

It’s designed to be more sustainable and cost effective compared to traditional shoe boxes by using much less paper and less volume. It uses 20-57% less paper and occupies 20-50% less volume during storage and transportation. It is designed to be cost efficient in matters of production and transportation and above all designed in such a way to improve personnel productivity and user experience. It is designed to be flexible in stacking allowing them to be stored in many new and interesting ways.

It eliminates the use of bag as it can be converted into a carry bag or shoulder bag to be easily transported by the customer. Can be transformed into toys without the use of glue, scissors, knives and other paraphernalia. It is protected by International Patents.

What’s Unique?
It’s a revolutionary way to pack, ship, display and store shoes.

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