Sony Xperia XZ Premium

Creative Agency: Adentity
Project Type: Produced, Commercial Work
Client: Sony Mobile
Location: Malmö, Sweden
Packaging Contents: Mobile phones
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping

“Style Case” mirrors the world of Sony Xperia XZ Premium
To promote the worldwide retail launch of the latest addition to the Sony Xperia™ range, the Sony Xperia™ XZ Premium, the Swedish advertising agency Adentity has created “Style Case”, a stylish new integrated packaging solution and in-store POS display.

What’s Unique?
“Style Case” is a logistics-efficient transport box which, when opened transforms into a mini retail display. Its streamlined design features a slim profile and a double-sided fold out cover. The outside cover features a product shot and the official “X” logo of the Xperia range, while the inside cover is covered with metallic foil to match the shiny fold-out platform. This eye-catching addition not only creates a nice mirroring effect and reflects light, drawing the shoppers’ eye to the product, it also reflects the superior quality and positioning of the new Sony Xperia XZ Premium.