Creative Agency: Adentity
Project Type: Produced, Commercial Work
Client: Sony Mobile
Location: Sweden
Packaging Contents: Mobile phone
Packaging Substrate / Materials: Paper

Introducing the latest mini POS display concept for Sony from the Swedish advertising agency Adentity. For the global retail launch of Sony’s latest flagship smartphone series, the Sony Xperia XZ1 and its compact counterpart Sony Xperia ZX1 Compact, Adentity took a unified design approach to create a stylish packaging solution that reflects the style and technology of the range.

What’s Unique?
Sony Xperia XZ1 boasts a host of unique and exciting features, including filming in super slow motion and the ability to create 3D models. In addition, the Sony Xperia XZ1 is waterproof. To reflect the innovation behind the Xperia XZ1 range, when creating the POS packaging concept, we took steel blue and brushed metal as themes for the colourscheme. They complement and enhance the on-trend palette and luxurious metallic finishes within the series, as well as communicating the premium quality of the product. The edges and fold-out platform are coordinated in smoky blue and grey respectively, resulting in an elegant display that appeals to discerning customers seeking quality, innovation and style.

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