ProDen PlaqueOff Dental

PRODEN PLAQUEOFF DENTAL – NEW PACKAGING DESIGN

A FRESH DESIGN FOR GOOD ORAL HEALTH

ProDen PlaqueOff Dental contains 100% natural, active seaweed A.N ProDen. Providing an easy and effective way to reduce plaque and tartar and promote a healthier and more radiant smile. This packaging design project aimed to redesign Swedencare’s ProDen PlaqueOff Teeth and Gums packaging. The new packaging design aims to improve the attractiveness and better communicate the product’s benefits. We launched the new product name – ProDen PlaqueOff Dental, together with a new packaging design – light blue, a new stamp and a thin silver foil line to make the product stand out.

DESIGN PROCESS – DENTAL BLUE; SEAWEED AND ORAL HEALTH

We worked with different creative routes and proposals for the new packaging design. The chosen packaging design route has a clean and attractive dental light blue, silver foil lining, with a balanced combination of the stamp to communicate the 100% natural seaweed ingredient and the benefits for improving good oral health.

THE DESIGN IDEA BEHIND THE STAMP

The product contains the patented formula A.N ProDen, which prompted us to create a quality stamp to lift and visualise its benefits. The stamp is formed by a tooth and seaweed illustration surrounded by messaging in a neat typography.

A DESIGN WITH AN AIR OF THE FRESH NORTH SEA

The new, light blue colour communicates a fresh breath, which connects well to the origin of the specific seaweed harvested from the North Atlantic coast. The silver foil communicates the quality and shine of a clean smile. A clean, clear, attractive label communicates the dental benefits and promotes oral health.

GO DENTAL WITH A NEW PRODUCT NAME

The product name was changed from ProDen PlaqueOff Teeth & Gums to ProDen PlaqueOff Dental to communicate better and clarify the product’s benefits. A new typeface for the product name has a refreshed look and supports the product’s dental position.

PACKAGING MATERIAL

In the design process, the previously used secondary carton packaging was removed to reduce waste and create a more streamlined result.

NOW IN STORE

The new packaging design has been launched online and offline in the European market and the UK.