Sony Xperia Z3 (Concept)

Agency: Adentity
Project Type: Concept
Location: Malmö, Sweden
Packaging Material: Paper

Putting Sony Xperia on the “Front Row”

Adentity, an advertising agency based in Malmö, Sweden, has created an elegant and clever in-store mini POS display for the global retail launch of Sony Xperia TM Z3, the Z3 Compact and Z3 Tablet Compact.

With a few simple steps, the simple transport packaging instantly transforms into a stunning in-store showcase. The “Front Row” POS concept, inspired by the fashion universe, prominently displays the phone on a “catwalk runway”. Combined with eye- catching embossed and UV screen-printed images, the striking display is a head-turner in phone stores all over the world.