Derrick Lin


Art director: Morten N Sørensen
Project Type: Produced, Commercial Work
Client: Thisted Brewery
Location: Denmark
Packaging Contents: Soda
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

The Customer already had a lot of sodas on the market, mainly sold locally and they hadn’t seen much love from a graphic touch in a long time. The Sodas were very straight forward in taste and the bottle very normal. Our challenge was to make these like-able and try to find the story to tell. We ended up with a retro look and playful design, hoping to make people dream and remembering the fantastic moment popping a soda on that special day in week, where you were allowed to by your parent.