Designer: Hugo Zapata
Project Type: Produced, Commercial Work
Client: Bodegas El Traga
Location: Seville, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Paper label, glass bottle
Printing Process: Offset, foil stamping
The tavern of Vicente “El Traga” in Seville was a meeting point for very different characters in the era of 50, 60, 70 and 80. From Toreros to lovers of the show, from Hollywood actors like Anthony Quinn, Omar Sharif or Peter O’Toole to singers like Camarón de la Isla, Hermanos Reyes or Paco Toronjo. Our Chef, Jesus Rosendo, nephew of Vicente “El Traga” and son of his successor, begins with Manuel Adame and Pedro Adame this great project.
We want to convey in its label the authentic character of a unique place in Spain. Where the world Jetset has been assembled, all synthesized in a wine with strength.