Brasserie Uncle

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Designer: Benjamin Lory
Project Type: Produced, Commercial Work
Client: Brasserie Uncle
Location: Etables-sur-Mer, France
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Verge paper
Printing Process: Digital printing

I created the visual identity, messaging, packaging, signage and environmental graphics for the brewery Uncle (2016-2017). Brasserie Uncle is a micro-brewery located on the North Shore of Brittany in France. This region has been home to many explorers and sailors. I created a bespoke typography based on the Nautical Flag Alphabet to express the adventurous side of the craft brewery. Combined with archival images of Brittany, the bold and contemporary font helped to position the young brewery as both traditional and intrepid.