Designer: Ben the Illustrator
Project Type: Produced, Commercial Work
Client: Girls Who Grind Coffee
Location: Somerset, UK
Packaging Contents: Coffee
Packaging Substrate / Materials: Foiled pouch
Printing Process: Digital printing with holographic sticker
This year my wife Fi and her business partner Casey have founded an all-female coffee roastery called Girls Who Grind. I have been working with Fi to create all the branding and a series of illustrations focusing on inspiring female figures. Girls Who Grind are living and working to a very strong concept :
“We’re here to big up the ladies in the coffee industry, from the female farmers through to the coffee drinkers. We source all of our coffees from female producers and farmers and those who work to support them.”
Girls Who Grind’s first coffee pack is inspired by the work done by Coppafeel! for breast cancer awareness, with a portion of profits going to the charity.
A coffee targeted at women, without giving in to design cliches but instead offering a strong empowering design that is for women, but appreciated by men.