Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Slavprodservis
Location: Minsk, Belarus
Packaging Contents: Meat & Sausage
Packaging Substrate / Materials: Paper

Fabula Branding redesigned the logo and packaging for “Slavic products” by Slavprodservis OOO.

“Slavic products” is an umbrella brand for meat and sausage products by “Slavprodservis” OOO. Belarusian food products are famous for their high quality in its own country and abroad. Therefore, the updated design emphasizes the trademark origins and helps to express positioning of a brand as a trustworthy, local product based on traditional proven recipes, both native Slavic and cherished European.

The natural plaiting textures and aged paper express ideas of nature, tradition and create associations with the high quality of local farm products. This theme, supported by the tagline “Quality that makes Belarus famous” (in Russian), is designed with the hand printing form and diagonal element resembling a professional sticker.

The logo retained the image of the familiar to consumers Belarusian cornflower, yet acquired a more modern look and better memorability.

Compared with the previous version, the logo block was enlarged and further highlighted by the dynamic tilt of the label. This design makes the product more visible on the shelf among many competitors. The bright colors in the design were used for brand codification.