Creative Agency: MG Studio & Famous Vodka
Creative Lead: Matt Grantham
Project Type: Produced, Commercial Work
Client: Famous Vodka
Location: Auckland, New Zealand
Packaging Contents: Beverage, Alcohol
Packaging Substrate / Materials: Glass
Printing Process: Digital printing / Screen Print

Famous Vodka is created in New Zealand, using methods invented by clever dead people. Here begins the rebirth of the brand.

A small-scale brand that was known in the New Zealand social scene for its ‘out there’ Marshmallow vodka was lacking in both brand attitude and something to say about itself. We gave it that voice.

Against the competition, it lacked all of those rich European heritage and creation stories. So we didn’t give it any.

Using social icons known for their outspoken and sometimes brash nature, and alternate magazines like ‘Dazed’ as inspirations, a bold unisex attitude and story of ‘love me or hate me, you will remember me’ linked to todays fickle ideas of ‘fame’ was developed. Giving Famous a renewed presence and differentiated it from the competition. The bottles plays up to it name; while the expertly crafted vodka is carbon filtered, UV-filtered and de-ionised, and blended with triple filtered whey spirit which creates a subtle vodka with a smooth aftertaste and none of the burny, ethanol (s)hit of grain or potato vodka. Perfect for sipping or as a cocktail mixer.