Montréal, QC, Canada

Creative Agency: Agency lg2
Project Type: Produced, Commercial Work
Packaging Content: Tomato sauce
Location: Montreal, Quebec, Canada

Brand identity and packaging for Stefano Faita and Michele Forgione’s first line of ready-to-serve grocery products. Shelves have been stocked with four varieties of canned tomato sauce (Tomato and Basil, Marinara, Arrabiata and Rosée) featuring an eye-catching graphic design that breaks from the usual codes of the category.

The concept’s originality produced a real, appealing identity and packaging that leaps out. This attention to detail is echoed in the label’s graphic layout, which was developed around a polygon representing the geographic limits of Little Italy in Montreal and in the typographic treatment unique to each sauce.