London (UK) & Vancouver (Canada)

Creative Agency: Midday
Creative Partners: Claudio Vecchio, Will Gladden
Project Type: Produced, Commercial Work
Client: Well & Truly
Location: London, UK
Packaging Contents: Healthy Snacks
Packaging Substrate / Materials: Plastic

On a mission to change the world of snacking, Well & Truly offer great tasting snacks which are healthier and have no hidden nasties. Our naming and brand creation represents this honest approach with a stylish brand identity and product inspired illustration. With ambitions to continually grow the range, our branding system allows the brand to evolve with ease and consistency. Teamed with a playful tone of voice, the brand is Well & Truly ready to make big waves in the category.